Zaneta Kelsey is a business strategist who has worked with some of the world’s largest tech
companies to bring new and unique solutions to the market. Leveraging her background in
technology, marketing, and customer experience, she has customer success wins around the
globe. Her customer-first approach provides critical insights that enable growth and fuel
innovation.

She is the co-founder and CEO of Access Mode, a business accelerator that cultivates founders
of color along their entrepreneurial journey. She works closely with tech start-ups providing
guidance and marketing support that empowers them to effectively build their brand strategy
and customer experience from the ground-up.

Zaneta is also the founder of Delightsum, a consultancy that offers strategic services for brand
development, customer insights and market research, key messaging, content curation, and
lead generation. She has worked with brands including Microsoft, IBM, Qualcomm, HP, and Dell
and has delivered new and differentiated IoT product offerings into the market. Through her
leadership of global teams, Zaneta has developed trust, centralized business functions, and
brought out the best in her teammates, while having contributed to year over year growth for
multiple $1B+ business units. Her marketing savvy background, combined with her ability to
inspire and connect deeply with people has been contagious in others accelerating growth.

Zaneta earned a degree in Computer Information Systems at the University of Maryland and
has a master’s degree in Counseling. She is passionate about diversity in talent and in thought.
Zaneta welcomes opportunities to elevate underserved and underrepresented groups. She
created the first National Society of Black Engineers Jr chapter in the state of Colorado because
of the impact the organization had on her during her college years. Zaneta is very active in the
Colorado professional community. She has served as a State of Colorado Commissioner on the
Business Experiential Learning Commission, has served as a mentor and volunteer for Energize
Colorado, is a Governor’s Fellow Alumna, is a member of the Colorado Community College
System board, is a member of the Colorado Technology Association (CTA), and leads the
women’s ministry at the Embassy Church. She has been nominated as an Outstanding Woman
in Business by the Denver Business Journal. Zaneta’s greatest joy is being wife to Derrick and
mother to Andrew and Zachary.